![]() If they’re talking generally, they might be referring to any business or company. What a specific person means by ‘enterprise’ must therefore be gleaned from context. This can be seen in the marketing of ‘enterprise-level’ software that focuses on large multinationals.Įntrepreneur-led businesses: The root of the word ‘enterprise’ can be found in the word ‘entrepreneur’ (which, if we go back far enough, can itself be traced to the Latin phrase ‘inter prehendere’ – seize with the hand.) As such, any entrepreneur-led business, large or small, can be considered an enterprise. Large businesses: Enterprises are often considered particularly large businesses. That said, the word ‘enterprise’ can also be used to refer to two more specific types of business: If an organisation’s aim is to make money, it can be called an enterprise. ‘Enterprise’ can be used as a general term for a business, company, or any other for-profit venture. Customer relationship management (CRM) software
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